Saturday, September 7, 2013

Week Three - Monday, September 9

The Visualizer

 

FASHION PHOTO SHOOTS

Who are the Visualizers?

Stylists, Art Directors, Photographers, Make-up and Hair Stylists, Merchandisers, Models

1. Stylists - Very hot job in fashion today
2. Photography team - work with stylists, models, make-up and art director to create editorial stories or ad campaigns
3. Models - are the vehicle for displaying the garments in photographs or on the runway


Stylists

What:
Stylist, personal shopper, fashion editor, art director, creative director, merchandiser

Degree or study: Art school, liberal art degree, internship

Skills: to generate the desired image through fashion, hair, makeup and props, clever, versatile and stylish

Workspace: Closet or wardrobe

Get Ahead: Apprentice with the best

Best Jobs; Stylist to TV shows, Celebrities, fashion editor at magazine, in-house stylist at fashion house

Get to know: Editors, Celebrities, other stylists, models

Compensation: Start for little or free, potential to make substantial living

How to become a Stylist:

Although some schools have certificate programs, most come through liberal arts school and then apprentice

Phillip Block, Rachel Zoe


TEST YOUR STYLING IQ!


Photographer

What: Photographer, Art Director, Graphic Designer, Make-up Artist, Hair Stylist

Degree: None, Beauty School, Art School, Liberal Arts

Skills: To create images that are technically superior, that have signature style and tell a compelling story to your audience

Workspace: Street, home studio, commercial studios, other location.

Get Ahead: Apprentice with the best

Best Jobs: Doing editorial for fashion magazines, doing ad campaigns for fashion brands

Get to know: Editors, designers, advertisers, ad agencies, creative directors, photo editors, celebrities, models, agents, make-up artists, hair stylists

Compensation: Start for little or free, potential to make substantial living

AGENCIES:

Art Departmetn, Art + Commerce, Art Partner, Brian Bantry, Jed Root, Katy Barker Agency

ICONIC FASHION PHOTOGRAPHERS 


Make-up Artist

Degree or training: Beauty school, self taught, work at makeup counter, Assist!

Hair Stylist

Degree or training: Beauty school, work in salon, Assist!



Graphic Designer

Degree or training:Art School, Liberal Arts BA with additional training, Learn computer programs, intern


Model

Degree or training: None

Skills: Emotional Maturity, Inner calm, being able to communicate to the camera

Career Path: Get a good agency, get shot b renowned photographer

Best Jobs: Magazine cover, ad campaign, first last or wedding gown in Couture show

Chance of making it: Not high.

Drawbacks: Maintaining skinny shape

Get to know: agents, bookers, photographers, hair and make-up teams

Disreputable Agents and oversaturation

Being Photogenice

Need to be tall?

Earning your way through college?



READ: Pages 121-171






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