Week Two - Elements of Design

 

Using Design in Fashion

THE ELEMENTS OF DESIGN are color, shape, line and texture.

THE PRINCIPLES OF DESIGN are balance, proportion, emphasis and rhythm.

The elements are put together in different ways to form designs.
The principles are guidelines for using the elements.

Color

HUE: The name of the color

VALUE: How light or dark it is

INTENSITY or SATURATION: How bright or dull it is.

THE COLOR WHEEL

 

TERMS:

Primary
Secondary
Intermediate

COLOR SCHEMES:

Some Rules for Color in Fashion

Light colors advance, Dark colors recede.
Bright or intense colors are best in small amounts
Color Theory Chapter 2: Effects of Individual Colors

SHAPE or SILHOUETTE

Wedge, tubular, bouffant, hourglass, A-line

LINE

Structural or Decorative

straight, curved jagged

TEXTURE

 

BALANCE

Proportion

Symmetrical (formal), Asymmetrical (informal)

EMPHASIS

RHYTHM

 

HARMONY

THE FASHION DESIGN SEGMENT:

Price Market Categories of Apparel:

Couture

Designer

Bridge

Better

Moderate

Budget

Liscensing

Design Timetable

Sources of Inspiration

WORLD FASHION CENTERS

United States

France

Italy

Great Britain

Canada

Central and South America

Japan

China and Hong Kong

Taiwan

South Korea

Names in Fashion Design